In my work with an eco-friendly startup specializing in sustainable body care and tools, I undertook a freelance project that encompassed a range of critical tasks. The project began with a comprehensive consultation, including a detailed questionnaire designed to gain an understanding of the company's objectives.
A key outcome of this collaboration was the creation of buyer personas and buyer journeys tailored specifically to promote the eco-friendly body care products. These personas and journeys were strategically crafted to resonate with the values and goals of our environmentally conscious audience, ensuring that our messaging reflected the essence of sustainable living.
This project exemplifies my ability to provide holistic solutions, from in-depth research to the development of targeted strategies that align with a brand's mission.