Project Details: Bell Legal Group Instagram Account
The Bell Legal Group Instagram account is a project I conceptualized and developed from the ground up, showcasing my strategic approach to social media management. As project director, I collaborated with our internal marketing team to establish a clear vision and actionable strategy.
The process began with an in-depth target audience analysis to understand our audience's needs, preferences, and behaviors. This informed the creation of a comprehensive content plan tailored to drive engagement, provide value, and support our campaign objectives.
I crafted all copy for the account, ensuring a consistent and compelling brand voice, while leading a dynamic creative team to bring the strategy to life. This project demonstrates my ability to lead and execute a successful social media initiative from concept to completion.
Project Details: Cicco Construction Website Revamp
I spearheaded a pivotal project to develop fresh, impactful content as part of a comprehensive website revamp.
This initiative involved close collaboration with the company's President to define clear goals and objectives. Through comprehensive research and the identification of key technical terms, we ensured the content would effectively represent the brand's identity while aligning with its strategic vision.
Following two detailed rounds of revisions, we refined the content to perfection, balancing technical precision with engaging language. Notably, the project was completed two months ahead of schedule, demonstrating exceptional planning and execution efficiency.
